Last updated: July 2026
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Entity SEO
Entity SEO is the practice of making your brand, products, and people unambiguous to search engines and AI models — using consistent naming, schema, internal linking, and authoritative third-party mentions.
Why both dashboards matter
The 12% problem
Only about 12% of the URLs ChatGPT cites rank in Google's top 10. Ranking and being cited are two different games. Most teams pay for two tools to play both. SearchDock is one.
SearchDock tracks Google rankings from Search Console and AI citations from multi-pass prompt sampling in one nav — Websites, Pages, Keywords, Competitors, GSC, and Crawl alongside your AEO Score.
Source: independent analyses of ChatGPT citation overlap with Google top-10 results (2025–2026). SearchDock measures both channels so you see the full picture.
What is entity SEO?
Entity SEO optimizes how machines understand who you are — linking your domain to consistent entity names, sameAs profiles, and structured data so Google and AI systems attach facts to the correct organization.
Inconsistent naming ("SearchDock" vs "Search Dock" vs "the platform") dilutes citation rates.
How do AI models use entities?
Models resolve entity names to knowledge from training data and live retrieval. Clear Organization schema, Wikipedia/Wikidata links, and repeated canonical names improve mention accuracy.
SearchDock AEO scoring includes an entity clarity dimension.
What are entity SEO tactics?
Use one brand spelling everywhere, ship Organization schema, maintain Google Business Profile, earn listings on G2/Capterra, and interlink product pages with consistent anchor text.
Local businesses add LocalBusiness schema per location.