The gap report no one else can build
Most SEO tools pretend paid search doesn't exist. But the term you'll never rank for organically might be one a competitor buys for pennies. SearchDock folds organic, AI citations and competitor ad spend into a single prioritised plan.
Why paid and organic belong together
See the competitor spend
Track rival Google and Meta creatives, offers and landing pages, so you know what they're buying before it dents your rankings.
Decide buy vs. earn
For every term, see whether it's cheaper to rank for it or bid on it — and stop wasting effort earning what you could just buy.
One prioritised plan
Organic, AEO and paid gaps land in a single list ranked by projected lift, not three disconnected dashboards.
How it works
From a cold connect to a plan you approve — the whole loop runs in one workspace.
Connect
Link your site, analytics and your own model keys. Nothing marked up, nothing locked in.
Discover
CompetitorScout maps who you really compete with across organic, paid and AI search.
Analyze
GapFinder surfaces the keywords, content and citations you're missing — ranked by impact.
Plan
Agents draft a prioritised, week-by-week plan with the projected lift spelled out.
Approve
You sign off. Agents execute within cost caps while Watchdog tracks the results.